berbel Ablufttechnik GmbH
cyclos design GmbH
Art Director
Founded in 2001, berbel revolutionised kitchen ventilation with its patented centrifugal separation technology. As a technology leader and restless innovator, the brand combined outstanding product design with a strong, trusted relationship with specialist retailers.
At the same time, the kitchen had evolved from a purely functional space into the social heart of the home — a place for connection, where the emotional value of its design was becoming just as important as its performance. This shift created the perfect opportunity to reposition berbel within the premium segment.
Repositioning berbel from technical market leader to premium lifestyle brand throught professional product photography that run across sales folders, campaigns, social content and product film.
Art direction and interior styling for fully staged kitchen environments — from spatial layout and materials to lighting and lived-in details — created to bring berbel’s premium products to life.
by design.
Every launch campaign follows a proven process: beginning with the product’s defining features, we shape compelling narratives and translate them into carefully considered set concepts. Thoughtful casting, cohesive styling and precise art direction create distinctive visual worlds with a character of their own.
The berbel Skyline series turns kitchen ventilation into a floating design object. Suspended above the island, each hood glides gently towards the cooktop at the touch of a button.
The Skyline Frame (L) combines powerful extraction with the presence of an architectural light object. We placed it in a spacious urban kitchen where soft blush tones, marble and brass balance its industrial black frame and make it the natural centrepiece.
The Skyline Edge Play (R) combines powerful ventilation with expressive, customisable lighting. We placed it in a sophisticated open-plan kitchen where rich stone, warm tones and social scenes show how the product transforms from a functional appliance into the centre of the evening.
Every launch campaign follows a proven process: beginning with the product’s defining features, we shape compelling narratives and translate them into carefully considered set concepts. Thoughtful casting, cohesive styling and precise art direction create distinctive visual worlds with a character of their own.
The berbel Skyline series turns kitchen ventilation into a floating design object. Suspended above the island, each hood glides gently towards the cooktop at the touch of a button.
Every launch campaign follows a proven process: beginning with the product’s defining features, we shape compelling narratives and translate them into carefully considered set concepts. Thoughtful casting, cohesive styling and precise art direction create distinctive visual worlds with a character of their own.
The berbel Skyline series turns kitchen ventilation into a floating design object. Suspended above the island, each hood glides gently towards the cooktop at the touch of a button.
The berbel Downline collection brings powerful extraction directly into the cooktop, keeping sightlines open and kitchens beautifully uncluttered.
The award-winning berbel Downline Infinity was designed specifically for generous kitchen islands, seamlessly combining cooking and extraction within an extra-large cooktop.
For its visual expression, we created a modern, urban setting that highlights the product’s intuitive operation, illuminated controls and flexible cooking zones.
Together with Michelin-starred chefs Michael Dyllong and Pierre Beckerling, as well as sous-chef Kevin Wolmerath, we staged a compelling scenario: an evening of great food shared among friends. Premium cookware and refined tableware further reinforce the sophisticated positioning of this exceptional product.
