Aceves GmbH
Alvery GmbH
Creative Director
ACEVES is a German-Mexican family brand producing handcrafted premium tequila from 100% blue agave in Arandas, Jalisco. Rooted in tradition and created for slow, conscious enjoyment, the brand brings an authentic expression of Mexican tequila culture to Germany.
With an exceptional product already in place, ACEVES needed a clear brand positioning and market-entry strategy for a German audience unfamiliar with tequila as a premium sipping spirit.
Premium-spirit drinkers in Germany understood the culture of sipping whisky, cognac and aged rum, but still associated tequila with party shots, salt and lemon.
ACEVES had to overcome the conventions of its own category without losing its Mexican authenticity.
Position ACEVES as a premium sipping spirit made to be explored and savoured — reaching quality-conscious drinkers who value craftsmanship, provenance and complexity through a refined presentation, credible environments and a distinctive drinking ritual.
you can hold.
The founder is a true visionary, with a clear intention behind every detail. She envisioned a bottle that fit comfortably in a female hand, combining a softly rounded base with precise hexagonal forms.
Each bottle is individually formed from recycled glass. Small variations, subtle ripples and irregular reflections remain visible rather than being engineered away. No two bottles are entirely identical, making the imperfections themselves a signature of craftsmanship.
Every detail conveys craftsmanship and conscious enjoyment—distinctive without being loud, premium without feeling distant, and crafted to be held as deliberately as the tequila is meant to be sipped.
Every digital and print touchpoint was crafted with the same attention to detail that defines ACEVES as a premium product.
Cindy Aceves
Founder, Aceves GmbH
ACEVES was never created for the party crowd. The goal was not to convince shot drinkers to trade salt and lemon for a tasting glass, but to reach curious explorers who already appreciate the craftsmanship and ritual of premium aged spirits — and are ready to discover tequila beyond the expected. Partnerships with premium hotels and restaurants provided the ideal environment to reach this audience and introduce ACEVES in a setting where slow, considered enjoyment already felt at home.
The Atlantic Hotel Münster was the ideal partner. Its sophisticated bar setting, international guests and culture of attentive hospitality offered ACEVES both the right audience and the credibility an unfamiliar premium brand needs. Here, the tequila could be introduced personally, served with care and experienced at the right pace.
Together, ACEVES and the Atlantic Hotel are planning curated tasting events and the exclusive ACEVES experience "Jalisco Sunset" that introduce guests to the spirit’s origin, craftsmanship and distinctive flavour profile.
This partnership was initiated and facilitated by me bringing the brand from strategic positioning into life through tastings, rituals and real customer experiences.
